Privacy Policy

PRIVACY POLICY

Optima Contemporary Ltd

Effective date: 1 January 2026
Last reviewed: 1 January 2026

 

1. Introduction

Optima Contemporary Ltd (“we”, “us”, “our”) is committed to safeguarding the privacy and personal data of visitors, clients, consignors, collectors, artists, and professional contacts.

 

This Privacy Policy explains how we collect, use, store, share, and protect personal data when you:

  • Visit optimacontemporary.com

  • Make an enquiry

  • Engage our art advisory, private sales, or consignment services

  • Communicate with us by email, telephone, or otherwise

We process personal data in accordance with:

  • The UK General Data Protection Regulation (UK GDPR)

  • The Data Protection Act 2018

  • Guidance issued by the Information Commissioner’s Office (ICO)

 

2. Data Controller

For the purposes of data protection law, the data controller is:

Optima Contemporary Ltd
United Kingdom

Contact for all data protection matters:
📧 hello@optimacontemporary.com

 

3. Scope of This Policy

This policy applies to:

  • Website visitors

  • Private collectors and buyers

  • Consignors and sellers

  • Artists and estates

  • Advisors, intermediaries, and professional partners

It does not apply to third-party websites linked from our site.

 

4. Personal Data We Collect

4.1 Data You Provide Directly

We may collect:

  • Full name

  • Email address

  • Telephone number

  • Postal address

  • Company name (where applicable)

  • Enquiry details and correspondence

  • Transactional information (excluding full payment card details)

  • Provenance or ownership details where relevant to artworks

  • Compliance-related information where required (e.g. AML checks, if applicable)

 

4.2 Data Collected Automatically

When you visit our website, we may automatically collect:

  • IP address

  • Device type and operating system

  • Browser type and version

  • Pages visited and navigation behaviour

  • Date, time, and duration of visits

  • Referral sources

This information is collected via cookies and similar technologies.

 

4.3 Special Category Data

We do not intentionally collect special category personal data (such as health, biometric, or political information).
If such data is provided voluntarily, it will be processed only where lawful and necessary.

 

5. How We Use Personal Data

We process personal data for the following purposes:

  • Responding to enquiries and correspondence

  • Providing art advisory, private sales, and consignment services

  • Managing client and consignor relationships

  • Facilitating transactions and logistics

  • Sending newsletters, updates, invitations, or market insights (where consented)

  • Improving website performance and user experience

  • Maintaining business records

  • Complying with legal, regulatory, or professional obligations

 

6. Lawful Bases for Processing

We rely on one or more of the following lawful bases under UK GDPR:

BasisExplanation
Consent Where you have explicitly opted in (e.g. newsletters)
Contract Where processing is necessary to perform or prepare a contract
Legitimate Interests To operate and grow our gallery and advisory services
Legal Obligation Where required by law (e.g. record-keeping)

Where legitimate interests are relied upon, we ensure these are balanced against your rights and freedoms.

 

7. Marketing Communications

We may send marketing communications only where:

  • You have explicitly opted in, or

  • You are an existing client and the communication relates to similar services

You may withdraw consent at any time by:

 

8. Data Sharing & Disclosure

We do not sell personal data.

We may share data with trusted third parties strictly where necessary, including:

  • Website hosting providers

  • Email distribution platforms

  • Payment and invoicing providers

  • Shipping and logistics partners

  • Professional advisers (legal, accounting, compliance)

All third parties are required to:

  • Process data lawfully

  • Maintain appropriate security

  • Use data only for specified purposes

 

9. International Transfers

Where personal data is transferred outside the UK:

  • Appropriate safeguards are implemented

  • Transfers are made only to jurisdictions with adequate protections, or

  • Standard Contractual Clauses or equivalent mechanisms are used

 

10. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil the purpose for which it was collected

  • Meet legal, regulatory, or accounting requirements

  • Resolve disputes

Retention periods vary depending on the nature of the data and the relationship.

 

11. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Rectify inaccurate or incomplete data

  • Request erasure (“right to be forgotten”)

  • Restrict processing

  • Object to processing

  • Request data portability

  • Withdraw consent at any time

To exercise your rights, contact:
📧 hello@optimacontemporary.com

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

 

12. Data Security

We implement appropriate technical and organisational measures to protect personal data, including:

  • Secure servers

  • Access controls

  • Encryption where appropriate

  • Internal data handling procedures

 

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.

 

14. Policy Updates

This Privacy Policy may be updated from time to time. Any changes will be published on this page with an updated effective date.